Groupon benefits certain types of businesses The keywords here are “future sales.” And it makes a world of difference if you focus on driving future sales from the customers brought by Groupon. You essentially offer to lose substantial amounts of money on sales, in the hope of drumming up future (full price) sales due to your newfound glory and exposure. ![]() and they run your ad to (hopefully) drum up more sales for your business. You throw some money at a newspaper, magazine, TV, or social media channel, etc. The exposure that a local store can find on Groupon is immense, but the margins the company takes from you can be crushing. However, without a deeper understanding of how Groupon works, Groupon can be harmful to business. Businesses are inevitably tempted by this millions-strong market and may consider offering their discounted services on Groupon. Groupon has over 50 million active customers every month.
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